Damage in transit prevention, Dutch style

[Dogtrousers]

Have we had this? I did a search and didn't find anything.

Dutch manufacturer Vanmoof discovers that printing a picture of a flatscreen TV on their bike boxes reduces delivery damages by 70-80 per cent

For some reason, bicycles in big cardboard boxes have a tendency to get dropped, bashed or crushed by delivery companies, which has spurred Dutch manufacturer Vanmoof into action to find a solution.

What did they do? Instead of putting a picture of a bike on the box they printed a picture of a large flatscreen TV instead and saw instances of delivery damage drastically reduce.​

http://www.cyclingweekly.co.uk/news...ery-damage-70-per-cent-printing-tv-box-285180

 

[sight-pin]

It was a good idea until someone advertised the fact for the delivery companies to read

 

[si_c]

It was a good idea until someone advertised the fact for the delivery companies to read

You're assuming the gorillas who move the boxes can read.

 

[Spinney]

I had the best protected purchases ever delivered yesterday. The box surrounding the product was filled with foam that looked as if it had almost been squirted in to fill up the space between the products and the cardboard box. So much so that it was quite difficult to get them out of the boxes.

The products...?

Tins of paint!