Being a slightly unusual size for women's cycling clothing, I tend to buy Pearl Izum or Gore for bottoms,
Altura for the tops, not Aldi/Lidl/
Decathlon, but if something is comfy I am actually more inclined to wear it and I do try to find the best price for whatever it is I want to buy.
I haver bought stuff from Lidl & Decathlon but I never wear it, ok it was cheap but hardly good value for money on that basis
I could afford Assos if I wanted to, but it wouldn't fit me, nor could I really justify it (and the blokes in the ads are a teeny bit creepy to say the least)!
Ultimately, I go to work so I can afford nice stuff, holidays, eating out. I have no kids, small mortgage, decent salary with long hours and lots of travel with even longer hours. We all spend our money on different things, neither right nor young.
Frankly, I pay a s***load of tax and NI for what I get back out of the system so I am going to enjoy spending what's left (and pay the VAT on it)