I think we have a huge mountain to climb in terms of winning the battle for hearts and minds. By 'we' I mean those of us who recognise how selfish, dangerous and anti social driving whilst using a mobile actually is.
I think that most motorists, whether they will actually admit it in public or not, don't see it as a problem, rather like ignoring speed limits.
My most recent YT clip, which is a very boring 24 second clip I captured whilst waiting at a red light, has elicited the response
" Wtf, Why you are supporting your shithole country which have developed to Big brother country?? Get the f*****g life and start think things that REALLY MATTER".
I don't think this attitude is that atypical. Clearly there is a disconnect between the illegal act and the potential, all too often actual, outcome. How can road safety 'not matter'?
As with ignoring speed limits, some drivers consider it safe but what they mean is it is safe for them in their protective metal cage.