Could be a manufacturing defect and you were unlucky. However are you sure it was seated properly in the guide slot? May have sheered after repeated flexing due to catching in the mechanism.
I had something similar on my Carlton but I put it down to incorrect installation as the handles I have have a piece which is supposed to turn as the brake lever is pulled but it was stuck on mine.
I bought some cheap cables from Wilko's as i was fixing a bike for someone (for free btw)
When i fitted and was adjusting the brake, the nipple snapped off, just like your pic. I put it down to cheap parts tbh
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