I recon that there might be something wrong with either the wheels or the frame of @gazza81 's bike as I have never ever experienced anything like what gazza is experiencing.
'Lip' = 'bead'.Well, 32s dont fit! The website is lying! The lip of the tyre wont fit passed either side of the valve!
Edit, ive just squeezed it on, just silipped past it. Looks ok