Flat pedals for touring

[Blue Hills]

I understand and appreciate the advantage of flats for touring, using them myself (DMR in my case), but I was curious as to what was special about these particular pedals to warrant the touring moniker. I am suspecting now that it is nothing more than marketing. Fair call?

Not the most heinous bit of branding though is it? Maybe they aren't considered lightweight/sleek/blingy enough to sell to roadies. Still fine sensible practical pedals. Which are qualites prized by tourers.