I've spent years trying to obtain Kelloggs Froot Loops at a reasonable price, I've been paying nearly £10 a box in Leeds. I heard Asda were selling Froot Loops, checked on the Froot Loop forum and it was true, hallelujah! Last night I bought 6 boxes, at £2.34 each. I've got a bowl in front of me right now....................................crap, I am disappointed, genuinely upset, I was so looking forward to them. From memory the USA Froot Loops have 6 colours (at least 5 definitely) and they are really bright, gaudy, childlike colours too, they make you happy. They are a sugar loaded tasty fruit injection. The UK ones have a measly 3 colours, orange, green and purple, but a shade like you've left them out on the rain for days, hardly any colour at all, drab with a capital D. They look like old cabbage, aspargus and raddish flavour, what sort if mixed up kid would want those? They taste of nothing, my day is ruined before 9am, what was the point, after all this time?