i remember when the MTB 'boom' came along and Raleigh were caught on the hop, they then recovered and made some very decent bikes that got good reviews, they also had the top racing team at that time. trouble was, they didn't change the range the next year - whereas everyone else was updating theirs. they were left behind after managing to pull it out of the fire. such a shame, but they were too big to adapt to the quick changes of that time.
The reason Saracen are everywhere could be that they got in at that time, making some very good bikes at great prices... they are the new Raleigh in that fathers now are remembering that they started on a Saracen and so buy one for their kids.
when i was a kid the Raleigh brand was king, they made solid bikes and every kid aspired to own a Raleigh and every parent bought one. I think part of that remains, hence the kid's bike being the bestseller. they lost their high end though, so the next bike for the kid won't be a Raleigh. They need to have that top end back. they took a chance with their MTB range and it got them that kudos back, for a year. If this guy knew the business he'd be launching a top range of road bikes to get the 'shiny shiny' factor back and get the brand name back into the shops and the minds of cyclists.
can't see that happening though.