ComedyPilot
Secret Lemonade Drinker
- Location
- The Kingdom of Yorkshire
Being of the very seldom wearing one crew (I have worn one on a velodrome and whilst TTing a few years ago) one sees the promotion of helmet wearing possibly more so than the swivel eyed loons that wear them on the bike, in the bath, on the loo....
I am not a regular cycle mag buyer, but do indulge every now and then. I recently bought cycle active and cycle sport and was a little dismayed at the level of helmet promotion - not direct as in "You must wear one" but subtle....as in almost every picture in the mags of someone riding a bike depicted them in a pudding bowl.
Now call me a cynic, but that seems more that pure coincidence? It seems more like a group editorial line that most if not all pictures must show someone in a lid.
I would love to know why this seems to be so?
And the propaganda has an effect, because it makes people subliminally accept the helmeted get up as 'normal'.
Thoughts anyone?
I am not a regular cycle mag buyer, but do indulge every now and then. I recently bought cycle active and cycle sport and was a little dismayed at the level of helmet promotion - not direct as in "You must wear one" but subtle....as in almost every picture in the mags of someone riding a bike depicted them in a pudding bowl.
Now call me a cynic, but that seems more that pure coincidence? It seems more like a group editorial line that most if not all pictures must show someone in a lid.
I would love to know why this seems to be so?
And the propaganda has an effect, because it makes people subliminally accept the helmeted get up as 'normal'.
Thoughts anyone?