I doubt there will be any deals or bargains to be found.
Speaking to my LBS it's apparent some manufacturers, probably all, have limited stocks and are rationing the number of bikes any one shop can purchase for 2021. Two factors, manufacturing shutdown due to Covid-19 and a huge surge in demand during lockdown.
I'm also told Shimano production is fully booked for 12 months and the company is not taking orders.
My LBS has been picking up bikes from manufacturers it doesn't usually use. I got a beautiful Genesis there yesterday and feel very lucky to have done so - a benefit of using the same shop for 20+ years.
In some respects it's great news for the industry, in others less so. If products are unavailable or on long lead times this results in frustrated customers etc. When I worked our general view was if we sold out then we had under produced for whatever reason! Retailers and manufacturers have made hay in 2020, there could now be famine in 2021?
I was in our local
Halfords on Sunday, stock of all cycling related items was very limited. Usually the place is rammed.