Paramo Nikwax Analogy. Expensive, but you can breathe through it, literally- it doesn't depend on a membrane or taped seams. Quito is the cycling specific jacket, or theVista, which is a lighter fabric but the same principle. I have the Vista, which is awesome on cold wet days. I also have a five year old Velez smock which is still working very well. It's washed in Nikwax Techwash and then TX Directional Water Repellent. Water beads on the surface for ages, but the fabric eventually wets out. Then the pump liner shifts a massive amount of sweat and vapour outwards, and it stays warm even when wet. It never feels wet against the skin, or on the base layer.
They aren't cheap, they cost the same if not more than Gore, but because of the way the fabric is made they don't wear out like taped membrane jackets.