Wired is running this, though the Wail's take is a bit more one sided 
It’s not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as “selfish elites” while have-not critics are “independent geeks.”
Of course the “haves” would probably call the “have nots” “cheap wannabes” to which the “have nots” would retort: “FANBOI!!” Which is why we should stick to the science.
So, another study based on popular stereotypes and in other news........

It’s not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as “selfish elites” while have-not critics are “independent geeks.”
Of course the “haves” would probably call the “have nots” “cheap wannabes” to which the “have nots” would retort: “FANBOI!!” Which is why we should stick to the science.
So, another study based on popular stereotypes and in other news........