Is the new GoCompare ad encouraging fraud?

[downfader]

So lady drives fast, crashes rockcar. Insurance man appears and tries to sell her insurance.. is she now going to claim on her policy despite not being covered during the event?

 

[machew]

Report it to the ASA, see what they say

 

[rsvdaz]

there was a purpose for that bit of film?...apart from half naked cave girls??

 

[Paladin - York]

The only encouraging thing that the "Go-Compare" & "Churchill" ads do for me is to dive for the "mute" switch.

 

[Peteaud]

as above +1

 

[downfader]

The only encouraging thing that the "Go-Compare" & "Churchill" ads do for me is to dive for the "mute" switch.

How is that "encouraging"? Thats normal!

 

[Bobtoo]

Report it to the ASA, see what they say

They'll say that it's perfectly OK. I've reported a few and that's been the response.

 

[colly]

I heard an interview on the radio while a go with, I think, the bloke who runs Esure. You know the ads (Micheal calm down dear Winner)


It seems he had the company running for a while with only moderate success when they switched the style of advertising from the sort that merely gives you information to the sort that are more 'in your face' or are downright irritating. Cue a massive explosion in the amount of business.

Those ads work it seems, it's a sad and sorry fact.

 

[GTTTM]

I heard an interview on the radio while a go with, I think, the bloke who runs Esure. You know the ads (Micheal calm down dear Winner)


It seems he had the company running for a while with only moderate success when they switched the style of advertising from the sort that merely gives you information to the sort that are more 'in your face' or are downright irritating. Cue a massive explosion in the amount of business.

Those ads work it seems, it's a sad and sorry fact.

And threads like this prove that they work. Get people talking about your ad (for whatever reason) and the name of your brand spreads, and the law of averages dictates that somewhere along the line (whether the discussions are of a positive or negative nature) people are going to have a look at what you sell and probably also then buy.

 

[wildjetskier]

And threads like this prove that they work. Get people talking about your ad (for whatever reason) and the name of your brand spreads, and the law of averages dictates that somewhere along the line (whether the discussions are of a positive or negative nature) people are going to have a look at what you sell and probably also then buy.

AGREE totally, well they did make over 20million profit last year (apparently) so goes to show ....

 

[Noodley]

I am more concerned about the dodgy standard of dancing, I can dance better than the featured 'cavegirls' and I bet I could carry ot off with my moobs in a fur bikini.

 

[ufkacbln]

Surely the responsible attitude when finding a driver who is uninsured would be to inform the Police, rather than sell and backdate the policy

 

[John the Monkey]

I am more concerned about the dodgy standard of dancing, I can dance better than the featured 'cavegirls' and I bet I could carry ot off with my moobs in a fur bikini.

There are some mental images one can't unsee.

OH THE HUMANITY.

 

[MissTillyFlop]

Surely the responsible attitude when finding a driver who is uninsured would be to inform the Police, rather than sell and backdate the policy

You need to think like an insurance company - sell the insurance, refuse to pay out and then testify against the customer in the fraud case, whilst keeping his money

 

[buddha]

And to top it off. The latest Wonga.com adverts appear to be targeting the elderly/pensioners!