Trading on name only. It's the Mike Ashley way . Buy a brand with a recognised trusted name and strip all the quality out of it. Dunlop/Slazenger, Karrimor, Everlast, muddy fox, Newcastle United. Never touch the stuff, it's cheap crap nowadays.
Trading on name only. It's the Mike Ashley way . Buy a brand with a recognised trusted name and strip all the quality out of it. Dunlop/Slazenger, Karrimor, Everlast, muddy fox, Newcastle United. .
It's OK so long as you understand what is going on, and realise you are NOT going to get the same top quality associated with the brands of yesteryear. Some stuff from Sports Direct can actually be decent VFM, especially if bought on Clearance.
i wouldn't buy the Muddy Fox Fixie, because it looks like flimsy junk, but if I just wanted a dirt cheap new bike I would happily buy the Energy 26" MTB, which I strongly suspect is priced so cheap so it appears at the top of any search for "cheap bikes" in order to draw customers in to the SD website. View it as a "loss leader", I doubt it makes them much profit but will generate clicks.
We had a MF fixie thing in last year to build up(had been bought online) and we just gave it back to the customer with the advice to return it to Sports Direct;among other issues the single freewheel was cross threaded.
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