I am not a retailer/economist/financial analyst, so this is just what I think before anyone shoots me down in flames!
I don't understand why shops start Christmas so early.
Assume people have x amount of presents and y amount of Christmas 'sundries' to buy. Logically, they are going to spend the same total sum on buying them, whether they purchase them over 10 weeks or 6. So is income for the shops concerned really increased by having the goods available to buy for longer? In fact, if they take 'normal' goods off display to make room for Christmas 'specials', don't they lose out on sales of those normal goods as well?
Unless, that is, people -
a) buy more than x presents and y sundries simply because they are tempted to by the goods being on display longer.
are persuaded to spread out their Christmas shopping over a longer period and buy other goods as well as Christmas presents every time they go Christmas shopping.
Or is it just that the shops have to keep up with one another and are scared of missing their share of the Christmas income?
I heard on the radio the other day that there is trouble looming with the economy. People are cutting back on spending on the high street. So retailers start flogging Xmas stuff as early as possible to get better sales over a longer period. Barstools.