[QUOTE 3140773, member: 45"]It's not the view of a company, it's the way things are. Americans are generrally bigger, not richer, than British people.
Numbered sizing is generally different because of the different measuring systems rather than nationality average sizes.[/QUOTE]
What I don't understand is that it says (for example) UK/EUR - M USA - S so it isn't like they're flattering Americans, all the information is there. It's more of an insult really, singling out a country and saying 'obviously Europe considers this a medium size, but it's small to you, fatty'