Well, my sister is hooked on The Apprentice, so I happened to see it last night, and apart from simply confirming my idea that I'd hate it, I was sort of amazed at the whole kosher confusion thing (basically, the teams had to buy specific stuff as cheaply as possible in the souk in Marrakesh, and one item was a kosher chicken - and one team ended up getting a halal chicken instead, apparently not sure what kosher really signified.) I say sort of, because thinking about it, ignorance isn't that surprising these days perhaps. Perhaps most amazing that the team involved included a 'good Jewish lad' (his words)... So how many of us would have understood the distinction? I certainly knew that kosher and halal, although pretty similar, aren't the same thing, but we ended up looking it up on the net to find out the finest detail (it seems to be kosher, the chicken must be slaughtered by a pious Jewish man - so although kosher and halal are the same in terms of how the animal is killed, kosher food couldn't be killed by a Muslim - if anyone knows better, I bow to their knowledge...) Of course afterwards, they all blamed each other, and I wondered whether they actually knew, but in their desire to win, either got confused or decided to ignore their knowledge. In which case, how valuable is a prize (either this prize specifically, or just 'success' in modern capitalist terms generally) that makes you so focussed you ignore knowledge or ideas like that?