I was in my LBS today and asked him a straight question about his prices.........telling him I wouldn't be offended in any way by his repy.
In a nut-shell I said to him......................
"I buy from you when possible so as to support my LBS. But as a couple of e.gs. I recently bought a bottle cage from you for £10.00 when I could have got the identical product from Decathlon for £6.99. I am now after an adjustable stem which you are selling for £24.00 but Decathlon will sell AND fit it for £17.00.
If I am after any product....are you willing to look at your prices and do your best??.
He was quite receptive to that but in return gave me 2 examples.
1)......Last week a guy was after 2 wheels in the £600.00 region. Wiggle are selling them for £40.00 LESS than my LBS can buy them for.........and thats without any profit for him
2) High5 powder.......LBS £28.00........Wiggle £18.00 delivered.
Most if not all LBSs buy from major stockists (middle men) and have to pay carriage on orders less than £200.00.
Wiggle can buy straight from the manufacturer (because of quantities). They are also Irish which "may" give them a financial advantage.
I have no gripe with the Wiggles/Chain Reactions of this world...........they were foward thinking and are reaping the reward.
But it does make you realise how out LBSs struggle.
BTW...........this thread is not judgemental of who does/doesn't support their LBS..........its just that I found it very interesting and enlightening.
In a nut-shell I said to him......................
"I buy from you when possible so as to support my LBS. But as a couple of e.gs. I recently bought a bottle cage from you for £10.00 when I could have got the identical product from Decathlon for £6.99. I am now after an adjustable stem which you are selling for £24.00 but Decathlon will sell AND fit it for £17.00.
If I am after any product....are you willing to look at your prices and do your best??.
He was quite receptive to that but in return gave me 2 examples.
1)......Last week a guy was after 2 wheels in the £600.00 region. Wiggle are selling them for £40.00 LESS than my LBS can buy them for.........and thats without any profit for him

2) High5 powder.......LBS £28.00........Wiggle £18.00 delivered.
Most if not all LBSs buy from major stockists (middle men) and have to pay carriage on orders less than £200.00.
Wiggle can buy straight from the manufacturer (because of quantities). They are also Irish which "may" give them a financial advantage.
I have no gripe with the Wiggles/Chain Reactions of this world...........they were foward thinking and are reaping the reward.
But it does make you realise how out LBSs struggle.
BTW...........this thread is not judgemental of who does/doesn't support their LBS..........its just that I found it very interesting and enlightening.