It's always total carp (popular fishing mag..) innit though. There's not a great deal of coverage even in the cycling press, so if even the cycle mags can't be arsed it's not surprising that ordinary papers can't either. It's sad that the tourist offices in towns the race passes through don't publicise it better though - I'm sure local traders wouldn't say no to some extra funding from race-watching tourists, but it's obvious that people don't realise that they could attract a decent crowd to a town, to watch the race and also to see the sights and pay their money, if it was done right. Events such as town fetes, cycle shows etc could be organised to coincide, especially with weekend stages, so that people could come and sped their dosh all day, not just at the start/finish. Local attractions, such as transport or cycling museums could really benefit by having cycling related activities or exhibitions etc to conincide with the race. I can't understand why there's so much apathy either - not when it is obvious that it could actually really benefit the towns involved to publicise the race well.