To measure the diameter accurately I take the wheel off, support it vertically (against a table, using a spirit level) on a truly level floor. I then use the level placed on the highest point of the tyre, and transfer this distance to a piece of paper taped to the table leg. Measure from this mark to the floor.Then x 3.142 for circumference. I have a number of 700c wheelsets, carrying different tyres, and they are all different diameters. Then calibrate the computer/s (Sigma) as closely as possible.