Morrisons £10 Meat Box

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Scotchland
If god hadn't meant us to eat animals he wouldn't have made them from meat.'
He made people out of meat too.
 

Tin Pot

Guru
[QUOTE 5183318, member: 10119"]Having bought said product a number of times, I think that is a very conservative estimate.

I like the relative lack of packaging too - it turns up with everything jumbled in one cardboard box.[/QUOTE]

Good point, I’m chasing Tesco to give us stuff like that instead of infinite plastic.
 
FYI, the story actually originated on a YouTube 'news' channel,
Of course it didn't. It originated from whomever created this image, which appears in that video and in all the articles, and not as a screen grab.
Morrisons-creates-giant-%C2%A310-meat-box-capable-of-feeding-a-family-for-two-weeks.jpg

The really awful thing is is the ambush marketing of national butchers week, a campaign designed to bring customers away from supermarkets and into local butcher shops.
 

classic33

Leg End Member
[QUOTE 5183684, member: 259"]Do a Google search for Morrisons two week meat box.[/QUOTE]
Lauched the same time as the Wonky Veg box, start of October 2017.

https://www.familiesonline.co.uk/life/news/morrisons-offering-meat-box-for-just-10
 

PaulSB

Squire
I haven’t done any calculations but agree with those who say the box could be made to go a long way. Combined with plenty of veg and pulses, in particular, there are a lot of meals in this box. Family of four though? Questionable in my mind.

I would never buy the product. Most supermarket meat looks, at best, unappealing and for me lacks any quality. The animals are grown fast to produce as much meat as quickly as possible. While I’m sure Morrison’s carefully monitor H&S, animal welfare etc. there must be questions over how and where profit is or is not being made.

I buy our meat in the local farm shop, prices on par with local supermarkets but far higher quality. One can see the animals in the fields, the lambs in the sheds near the shop etc. High quality meat will always go further and represent better value than the cheap alternative.

I also buy in Booths were quality and welfare standards are clearly very high.

Would I buy the Morrison’s product? No. Either the producer, the animal or both are being exploited. Morrison’s won’t be cutting margin.

Ultimately the British attitude to food is it must be cheap. The public know the price of everything and the value of nothing. It does us no favours.
 
Morrison’s won’t be cutting margin.
I think they might be. This is a limited time offer, and they are using it to drum up a lot of publicity. Very few people who buy it will leave the store with only this, and those who do probably never go to there, so Morrisons will be happy to get them in the store.

Not a good strategy long term, but as a publicity stunt for a week, they might have cut their margins or be making a loss.

And supermarkets have been known to sell for a loss to drive competitors out of business. This campaign seems targeted to keep customers away from butchers during national butchers week.
 
Ultimately the British attitude to food is it must be cheap. The public know the price of everything and the value of nothing. It does us no favours.

I don't disagree, but I also think that it's an easy position to take when you have the privilege of having a proper cooker, a fridge-freezer, sufficient money to pay the electricity/gas bills, and a storecupboard with stuff in it. There are a lot of people for whom that isn't the case.
 

PaulSB

Squire
[QUOTE 5184596, member: 10119"]I don't disagree, but I also think that it's an easy position to take when you have the privilege of having a proper cooker, a fridge-freezer, sufficient money to pay the electricity/gas bills, and a storecupboard with stuff in it. There are a lot of people for whom that isn't the case.[/QUOTE]
I’m 100% with you with this one. It is much cheaper, healthier and easier to prepare good food and meals from the basics - in other words cook! BUT.....

There are as I know you’re saying many issues surrounding this. Knowledge, experience, time, ingredients, money. It’s very easy but completely unfair to criticise a hard pressed parent on low income for taking the easy, short term solution. Food manufacturers, supermarkets and fast food companies understand precisely how to exploit the opportunity.

It makes my blood boil every time I read a recipe which includes the phrase “well stocked store cupboard” or similar.
 
[QUOTE 5184713, member: 259"]Erm...What's wrong with having a well-stocked store cupboard? You'd better not come round ours![/QUOTE]

Nothing. The problem is the casual assumption that _everyone_ has a well-stocked store cupboard.
 
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