Kickstarter, Crowdfunding et al are a joke.
They target lots and lots of relatively unsophisticated (sorry
@MossCommuter ) tiny investors rather than a small number of relatively sophisticated investors. The quality of business and financial information that they provide is woeful and would definitely not pass muster with larger investors. While they have your money you're an unsecured creditor so if they go bust you've lost your investment. And a lot go bust
For a laugh I looked into a Crowdfunding project for a cycling apparel business. It was a hopeless. They didn't even publish a business plan on the kickstarter website, there was a link to click if you wanted it. So I clicked. It never came. I feel sorry for these tiny investors not used to this sort of stuff. They're going to lose their money