Looking at this a bit more, I don't think I understand the finances of the thing.
It looks to me like he's selling a water bottle for $25, a plastic road version of the device for $250, or a metal version of it for $499 - but with no guarantee that you'll actually get what you pay for. Or you can just give him less than $25 and get nothing in return.
Have I understood that? And if so, how is that a good deal?
Oh, and I also see that for $999 you can get "Digital blue prints of the RRAD kit designs - including the off-road version - with a personal, experimental and non-commercial license so you can make your own version of the device. Perfect for e-bike manufacturers!" How is a personal, experimental and non-commercial license perfect for e-bike manufacturers?