Own Brand Cereals

[Lullabelle]

Sainsburys have 2 long aisles full of different cereals and it can be quite daunting so I admit to sticking to what I know because I can't always be bothered to trawl down the aisle looking at all the boxes

 

[Tanis8472]

I just eat porridge made with milk (full fat) and sugar for breakfast.
Really dont like many cereals anymore.

 

[jefmcg]

Maybe because Heinz has a loyalty Britain they get away with using less tomatoes. I assume then, Heinz Australia matches the tomato content of the Batts(Lidl) stuff we get here.

I'd guess it is just thicker. Probably whatever the market is used to. Hell, maybe ketchup got thinner here during rationing, and they never bothered to thicken it again, as people liked it as it was.

 

[biggs682]

TBH during the working week I just want something to tip into a bowl with the minimum of fuss.

same here as long as it has some taste to it

 

[biggs682]

I am fussy about breakfast cereal, cannot eat anything chocolate/sugary sweet in the morning so I stick to Special K or shreddies. I haven't tried supermarket own brand of anything, maybe1 day..

i find that really hard to believe in this day and age

 

[albion]

Well, bran blakes are so dry and dull they put more sugar in them than even Special K

 

[stephec]

That's pretty much the case. Many factories make for competing brands but the specifications, raw materials used and hence final product 'quality' can be very different. That they use the same production line is neither here nor there.

As FF says, one factory can produce the same type of product for a few different supermarkets.

As well as the differing ingredients they each have their own set of quality standards.

I know of places that have over twenty production lines, but a certain supermarket will only allow them to use a couple of them to manufacture their products due to the specifications of the machinery.

 

[Fab Foodie]

I've pretty much quit cereals for breakfast preferring 2 fried eggs, very quick to do and eat!

 

[jefmcg]

I've pretty much quit cereals for breakfast preferring 2 fried eggs, very quick to do and eat!

Patsy Kensit.

(@Moderators, you are welcome to delete this one!)

 

[jefmcg]

I saw this at the supermarket today

It's got significantly more protein than most breakfast cereals, which is good, but seeing each 100g is 20g protein and 22g sugar, surely it should be named "Weetabix Sugar Crunch". Or is "crunch" code for sugar?

(Amusingly the extra protein is wheat protein AKA gluten. Given the current gluten-phobia, do you think "Sugar Crunch" would test better than "Gluten Crunch"?)

 

[winjim]

I saw this at the supermarket today

It's got significantly more protein than most breakfast cereals, which is good, but seeing each 100g is 20g protein and 22g sugar, surely it should be named "Weetabix Sugar Crunch". Or is "crunch" code for sugar?

(Amusingly the extra protein is wheat protein AKA gluten. Given the current gluten-phobia, do you think "Sugar Crunch" would test better than "Gluten Crunch"?)

I think Power crunch: enhanced carbohydrate might be rather a good seller.

 

[PhilDawson8270]

Own brand for me.

However I did just spend £3 on rice krispies. Though that was to get the 2-4-1 alton towers voucher. So, excellent value for money as it will save me £25 on thursday

 

[Salad Dodger]

Own brands for us, although the own brand cornflakes were not a success. They tasted of petrol.
But the bran flakes and fruit and fibre lookylikies are perfectly acceptable to us.