Many years ago, when I was working as a reporter on a newspaper in
Australia, I was assigned to do a story on Alzheimer’s Week - one of those awareness kinds of stories. I arranged to interview some top neurologist at the Alzheimer’s society headquarters. I telephoned for a cab and when the guard downstairs phoned to tell me it had arrived I trotted downstairs, notebook in hand, to go off and do my story. I hopped in the cab and when the driver looked over his shoulder and asked me - where to? - I stared blankly at him. I had forgotten the address of the Alzheimer’s Society and had to run back upstairs to get it....