They usually do and I can't believe that the rim has worn in that time.
Pop the edge of a ruler across the braking surface and see if you can see a gap between the rim and the ruler.
The rim should have a black grove across the braking surface, if that has gone you need to replace the rim
http://www.mavic.com...rims/Open-Sport

where have you been riding your bike jimbhoy? Or have you got something in your pads?