Disc brakes are definitely the way ahead, disc rotors are cheap and easy to replace, why over engineer the rim to make it last when you can simply use technology?
No surprise that I agree with this idea, for me it's a simple matter of weighing up the pros and cons of disc v rim:-
Pads - both types wear out but discs pads last longer
Braking surface - rotor v rim, I'd rather replace a rotor than a rim - how long could a rim last with only disc braking?
Adjustability - assuming mechanical discs then the only ones I've looked at in detail, and in the flesh now, are the BB7's. Maintenance doesn't seem any more onerous than with V or Canti brakes.
Reliability - rim brakes are fine but discs do seem to offer more consistency in variable conditions and are less sensitive to wheel truing issues
Cost - discs cost more
Weight - the difference is not as much as some may think, BB7's including pads, rotors and bolts come in at 700g a pair compared to 400g for a reasonable pair of rim brakes. You do need to add on a bit more for additional cable and frame fittings but also offset the fact that rims could now be lighter. I'd be surprised if you increased the overall weight by more than 450g, or 1lb.
Compatibility - this is where discs are more of an issue as so many bikes exist without the necessary fittings for disc brakes. You also have the variance in hub/rotor connection ie 6 bolt or center lock.
I'm convinced enough that I wouldn't now spec a bike, other than for racing, without disc brakes.
However all of my current bikes have rim brakes and no disc fittings plus all the rims are either Mavic A719's or Rigida Sputniks, so I have a bit of time on my side.
On the OP, that does seem an extremely short lifespan for a wheel, I'd have a try at complaining at least.