Have you ever noticed that you slow down when riding over heavily-textured tarmac roads? That's mostly due to suspension losses.
Suspension losses describe the energy wasted in the rider's body (& luggage) as it jiggles in response to vibration transmitted to it due to the roughness of the road. Energy is lost as heat, by the same viscous, frictional and elastic mechanisms that take place in car shock absorbers.
I don't think it's tenable to deny that suspension loss exists, the only question is whether they are significant enough to be noticeable in comparison to other bike/tyre losses. These folks persuaded me that they are:
http://janheine.wordpress.com/2010/10/18/science-and-bicycles-1-tires-and-pressure/
Suspension losses are not the same thing as losses due to classic "rolling resistance", which are due to frictional and deformation losses that happen within the tyre itself. Sometimes both suspension losses and classic rolling resistance are lumped together as "rolling resistance", but that is just layman's imprecise use of the terminology.
Tyre manufacturers measure classic "rolling resistance" by running tyres on a smooth steel drum, which unquestionably reduces as tyre pressure is increased. However, real roads are not as smooth as the steel drum, and suspension losses increase as tyre pressure increases (i.e. the rider jiggles more), even as losses due to classic rolling resistance reduce.
Tyre manufacturers fully understand suspension losses. I can only suggest the following reasons why they don't talk about it:
- It's too complicated to explain and they risk annoying customers who don't understand their explanation
- Trade secrets
- It shows that there is a point beyond which the tyre itself doesn't matter much - which doesn't help sell expensive, high-end tyres
- They can't (or won't) agree a standard with other tyre manufacturers over how rough a "real" road or how lossy a rider's jiggling body should be.
Tyres used in velodromes (i.e. smooth surface) are often inflated to over 200psi. However, nobody uses such high pressures on the road, even for short time-trial racing, because they'd be slower, even if they don't fully understand why.
The concept of suspension loss is well-established in highway engineering circles, as it has direct impact on the fuel consumption of vehicles using roads.