worse still, what matters is not the number watching, but the share of the slot. The TdF was up against some really big hitters, probably getting 2 to 3%. That's not going to fly on ITV1 outside of a graveyard slot. (And Paulus, Cash in the Attic scores 43%. That is big, big stuff....)
newbie to the Tour and its intricacies i really welcomed Ned & Chris's rather excellent & sometimes proper comic interludes... besides if it gets big audiences you can bet the 'dirty digger' will buy up all the coverage and make us pay for the privilege on his execrable TV network...