My physio does sports massage. The sports massage bit is releasing the tight muscles etc.
I had a back issue recently and it was thoroughly inspected mobilised (spine/pelvis) and massaged,including areas related (glutes/hamstrings) Two visits and I'm back to normal. If I'd gone for a sports massage I doubt it would have made any difference to my back.
Find a good physio, they are worth their weight in gold, in my experience.