Target Market Research

[Romil Mehta]

Hi guys! For my major project I am to design a bike parking/storage system. It would be great help if you would take this short questionnaire which would help me gather more information on the target market (you guys).
Thank You.
Questionnaire Link : https://rhmehta.typeform.com/to/rsVNUu

 

[Shaun]

I've got to ask - what have these questions got to do with designing bike parking/storage?

• Which newspaper or magazines do you subscribe to or read?
• What do you prefer? (Cars or Bikes)
• If cars, what is your dream car?
• What is your favourite cycle brand?
• What is your favourite clothes brand?
• What kind of drinks do you enjoy?
• What kind of holidays do you go on?
• Where would be your ideal holiday?
• What is your favourite technology brand?

 

[ianrauk]

What has the following got to do with designing a bike parking/storage system?

What is your dream car?
What kind of drinks do you enjoy?
What kind of holidays do you go on?
Where would be your ideal holiday?
What is your favourite technology brand?

Got bored seeing those questions so didnt complete

 

[Shaun]

Ha ha ... ninja'd

 

[DCLane]

@Romil Mehta Just a thought; only Q's 15 & 16 are relevant to your brief.

Edited: plus, you're only offering one design, not a comparison. Therefore your data collection lacks depth / evaluation. Sorry, but I'd suggest re-doing it.

And that's as a market research academic who is spending today marking marketing / design dissertations!

 

[Romil Mehta]

The questionnaire is to find out more likes and dislikes of the target market which would furthur help in the design aspects of the final product.

 

[Spinney]

So someone who likes wine would want a different type of bike storage to someone who drinks beer?

WTF?

 

[Romil Mehta]

@Romil Mehta Just a thought; only Q's 15 & 16 are relevant to your brief.

Edited: plus, you're only offering one design, not a comparison. Therefore your data collection lacks depth / evaluation. Sorry, but I'd suggest re-doing it.

And that's as a market research academic who is spending today marking marketing / design dissertations!

I agree with you on that. But the final project is going to be a modification of the product in the picture. Therefore not offered any other options.

 

[Romil Mehta]

I've got to ask - what have these questions got to do with designing bike parking/storage?

• Which newspaper or magazines do you subscribe to or read?
• What do you prefer? (Cars or Bikes)
• If cars, what is your dream car?
• What is your favourite cycle brand?
• What is your favourite clothes brand?
• What kind of drinks do you enjoy?
• What kind of holidays do you go on?
• Where would be your ideal holiday?
• What is your favourite technology brand?

The questionnaire is to find out more likes and dislikes of the target market which would furthur help in the design aspects of the final product.

 

[ianrauk]

The questionnaire is to find out more likes and dislikes of the target market which would furthur help in the design aspects of the final product.

Pfft...
If you want to design a bike rack don't you think you should ask your target audience (an audience that does know what they are talking about) relevant questions?
Something like...hmmm.. What do you think this style rack? What do you think this lock? How do you lock up your bike?.. you know.. questions that actually relate to the product rather then wanting to know what is our favourite colour or our favourite car is.
Sorry, your questionnaire is just nonsense.

 

[sight-pin]

Looks more like an open invitation for spam mail, I receive enough now lol

 

[raleighnut]

I answered it honestly that should give them something to think about

 

[Spinney]

I was very tempted to fake some answers...who would know?

 

[summerdays]

I answered honestly, but I suspect it won't be the expected answers. I hate those designs.

 

[Easytigers]

Done