Like many of the "original" ideas, it has become more about "entertainment" than the actual concept
This is no longer about finding that "ideal partner" but finding a series of characters that will increase the viewing figures and provide "content" that can be milked
.. and of course you can then go on to exploit even more with the programme that reviews the original programme, the programme that interviews the failed candidates, the programme that reviews the programme that reviewd the programme thatreviwwed the pprograme about th failed candidate etc....
"Strictly", "Big Brother" "Britain has go no Xfactor talent" "Great Britain can't bake celebrity edition" have all been degraded in this way