If someone is shopping in Aldi and wants a bottle of blended Scotch, yes. Because Aldi don't tend to sell the big brands. It's not as if they'll be short of other products to sell as loss leaders or to get footall.
You'll probably find that "Highland Earl" is made by the same people as make one of the other big brands - most of the distilleries are now in the hands of one or other of the international drinks conglomerates.