If I look at a picture of such a machine and find my top lip curling into a snarl and a low gutteral growl emitting from my depths then safe to say it's something that I'd definitely be interesting in having. I think that bike, in that colour, looks fantastic.
I'm colour blind so by instinct I default to white, black, and grey because I know I can trust them! I've bought too many purple shirts thinking that they're blue to make the same mistake with a bike!
I don't have that money to spend on a bike but some people do, and I certainly don't begrudge them buying the best that's available to them. That's the great thing about cycling though, like golf and other sports it doesn't always matter what kit you have, I could still go faster on my Boardman that a lot of guys could go on that, while there are a lot of guys who could go faster on a late 1980s Raleigh Lizard than I can on my Boardman... you don't HAVE to have the best gear to be competitive but if having it makes you feel good then what's the harm?
Incidentally, the wheelset is worth over £1,250, but imagine the price with a couple of Zipp 808 firecrests on there!