Toblerone New Shape - Not A Result Of Brexit Shock!

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subaqua

What’s the point
Location
Leytonstone
That could be a 70's desert.
its more like food heaven
 

pplpilot

Guru
Location
Knowle
Sorted...

CwwBdHvWQAA463l.jpg
 

stephec

Squire
Location
Bolton
ASJT....sigh
I'm here all week. :smile:
 

Cycleops

Legendary Member
Location
Accra, Ghana
If you believe Brexit was to blame for this price hike you really need to get real. This isn't about feeding the British people with chocolate but more about an American company with a voracious appetite for profit.

Kraft foods (the plastic cheese company) who took over Cadburys in a multi billion dollar deal really don't bear examination when it comes to talking the truth. When giving evidence to the House of Commons select committee prior to the takeover they said that would not close the Cadburys Bristol factory, but guess what within weeks of the deal it had been shut with the loss of four hundred jobs.

Has anybody eaten any Cadburys chocolate recently? It was never wonderful but now it's just disgusting.
 
The price of raw ingredients has gone up 20%, and likely to continue to rise (at least before election results were known) The size of the bar has dropped about 12%. Yeah, they want to make money, but a crashing pound is bound to affect the price of imports.

I'm sure you are right about Cadbury. It wasn't mostly flour and sugar the last time I ate it. But where is your supply coming from? The US version has half the cocoa (10%) of the UK bars (23%)
 

nickyboy

Norven Mankey
Why is it not exchange rate driven?

It is a redesign for the UK market. No other market is going to get the reduced chocolate design. Since Brexit the GBP is down 19% v USD and 16% v EUR. It is also down a similar % v CHF (Swiss Franc). Those Pounds just aren't worth as much to the manufacturer in Switzerland.

Apparently most of British Toblerone is sold via Poundland. Given these Pounds aren't worth as much but they want to keep the price point, they have reduced the size of the product.

It is true that raw materials have increased in price but it seems that the supply chain has absorbed this somewhere, be that manufacturing, distribution, retailing.

http://www.swissinfo.ch/eng/-tobler...-unmolested-in-its-native-swiss-home/42576058

If it was just about gouging as much profit as possible, why not introduce the redesign to other markets, not just UK?
 
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