Tour of Britain 2026 Men & Women Thread (Spoilers!)

[Mike_P]

not just on ITV4, it was live coverage of the stages they had too, the thing everyone complains about not having for other races thesedays, be fascinating to see the viewing figures when they are published next week

Bar Sundays

 

[mjr]

Bar Sundays

But why would you put the thrilling conclusion on broadcast when you can use it to drive people to your tracked and data-mined streaming service? Oh, they forgot it was on youtube as well and that's easier to use than itvx, didn't they?

 

[Mike_P]

But why would you put the thrilling conclusion on broadcast when you can use it to drive people to your tracked and data-mined streaming service? Oh, they forgot it was on youtube as well and that's easier to use than itvx, didn't they?

Reason was coverage of the touring car championships

 

[mjr]

Reason was coverage of the touring car championships

And it's not like they have 4 other broadcast channels they could use...

 

[katiewlx]

And it's not like they have 4 other broadcast channels they could use...

ITV4 has generally been the "sports" channel for ITV, it just happened to clash with the tintops racing they were showing instead, but advertisers book ad slots in blocks and for specific channels on audience reach, so whilst it sounds terribly easy just to push something to another channel in their lineup that was likely just showing another repeat, its actually alot more complex than that to do it.

plus you had it on youtube, again for free, with the same ITV team comms, so anyone who was fussed enough to want to watch it for free...had options.

 

[MadMalx]

If we all sign up for funeral plans and sponsoring donkeys during the ad breaks we could get more races

 

[Mike_P]

I was somewhat puzzled how what I took to be daytime ads were being shown on the evening highlights in complete contrast to what padded out the breaks in 5s Vuleta highlights.