I always compare the noise, wet weather and fuel economy ratings to try to equate how one compares with the other.
I had some Continentals fitted to a former car, they seemed to last forever.
I don't buy into the 'the company is owned by Pirelli, Dunlop', whoever ...so the presumption is they're big brand tyres at budget prices....I suspect they're not the same quality, and probably wont compare with the actual big brand.. it's a marketing ploy used by the seller I think. That said, budget brands needn't be bad.
I'm on
Halfords sourced Landsail LS388s on the front, £60 a corner instead of the £100 I was paying for Goodyears. They will just about make 20k miles, havnt surprised me in the wet, aren't particually noisy...been ok for what I paid but then I don't thrash the car...or my tyres.