UCI teaser...

[Berk on a Bike]

My serious guess is - new logo

I thought new logo too.

 

[Bollo]

The cartridge in their Brita filter. They probably could have squeezed another week out of it.

 

[Pro Tour Punditry]

My serious guess is - new logo

I thought new logo too.

What do we win? - just spotted on UCI twitter: "Good Morning! In 2 hours we will release our brand new logo! Stay tuned… "

 

[The Couch]

What do we win? - just spotted on UCI twitter: "Good Morning! In 2 hours we will release our brand new logo! Stay tuned… "

If they go for a more realistic/honest logo, my suggestion would be something similar to this:

 

[rich p]

I can hardly wait, breathless with anticipation...
...possibly exercise induced asthma. Can I have a retrospective TUE?

 

[byegad]

They are going to allow any design of bike to enter any of their races.



P.S. As a completely unrelated issue, does anyone have the telephone number for the CETI project? I have three Little Green Men asking for an interview with our Lizard.

 

[Berk on a Bike]

How much did they pay their marketing consultants for this radical overhaul...?

 

[rich p]

How much did they pay their marketing consultants for this radical overhaul...?

My mate's wife worked on a marketing project to redesign NatWest's logo, letterheads etc some years ago. They got paid a figure above £1m and it was never implemented. Crazy, wasteful and pointless.

 

[Berk on a Bike]

Just to remind everyone, this is what it looked like yesterday...

 

[Dogtrousers]

Sorry, I have to go for a lie down. This is too much.

 

[winjim]

Wow, that's some departure. I like it. It's this kind of radical thinking-out-of-the-box attitude that's rightly earned them their reputation as such an innovative and future focussed progressive organisation.

 

[Pro Tour Punditry]

How much did they pay their marketing consultants for this radical overhaul...?

It needs a photshopped shark and a bridge imo

 

[Slioch]

I'm really glad they've got rid of the dot above the "i".

I don't know about anybody else, but to me that dot has always been somehow symbolic of the hole in the body where the drug-needle enters.

By removing the dot, they are sending out a clear signal of their continuing commitment to fight the use of drugs in the sport.

 

[w00hoo_kent]

I don't know...

 

[jonny jeez]

Discs on competition bikes...or is that next year...i cant keep up