A scheme that has sadly lost its way. Do I feel sorry? Not really, it was abused to the hilt. People at work were buying new bikes every year, never using them for commuting and also buying bikes for their children and girlfriends etc.
I wouldn"t have a problem with that as presumably their children and girlfriends are now riding bikes they wouldn't have otherwise. Anything that gets more people riding or riders more committed to riding is fine by me.