The clean up has bought you some improvement my restoring the efficiency of the cooling system. The other side of the equation is what's making the processor run so hard it needs 24/7 cooling.
What programmes are installing/starting with Windows? Lots of things are set to do this by default but few are needed. Somebody upthread mentioned Skype. Others are Printer addons, updaters, KVM enhancements etc etc.
Piriform's CCLeaner is excellent for listing and controlling these. Download the prog and install then go to Tools>Start Up. You'll see a list of progs that start with your PC - most are unecessary but leave those associated with sound, AV etc.
In any event it's worth runnig that programme just to get the detritus off your hrd drive.