I'm doing the 'Ride with Brad' sportive next week and have always done this event under whatever previous name it went out by. Last year, it was £26 but this year, Wiggo's name attached, it is £40. Today, I learned we can have our pics taken with the King of Cycling...but we have to cough up another £20 for the privilege. Now I know his time is not unlimited and if he were to agree to stand next to everyone wanting the kudos of having a pic of them together the queue would be never ending but still, £20? Tom Cruise asks for nothing and will give all the time in the world to anyone who wants his attention. I'm not comparing the two, but I am asking; would you be prepared to pay £20? You'd always know that the picture that takes pride of place with you and the TdF winner and Olympic Gold Medallist looking like they're bezzy mates cost you for the priv. What do you think?