£10 deals.

[Bonefish Blues]

OTOH I was working for a major supplier of these products as recently as last May and I think your view is of what may have prevailed in years past.

 

[HMS_Dave]

My missus cooked up a wonderfully easy healthy meal from scratch in no time really. Boiled Potatoes, Green beans, Chicken Breasts, Oregano. Baked in the oven with a drizzle of olive oil and lemon. Delicious, cheap, quick and easy and not a cardboard package in sight... If you're willing to go yellow sticker shopping, you can cook up healthy meals for next to nothing and freeze some for days you're busy...

 

[Reynard]

If you're willing to go yellow sticker shopping, you can cook up healthy meals for next to nothing and freeze some for days you're busy...

You're talking to the long converted...

 

[Beebo]

None of that sounds right but you get the meaning I think. The hit is taken by the original supplier to the supermarket.
Another ploy is to place a massive order to get a larger discount and then when the top has been creamed off lower the price to a loss leader and then eventually cancel the remainder of the order but keep the discount. The supplier has been well and truly shafted. I was on the fringes of whisky sales in the wholesale market at one time and that did happen.

The tax on whisky and other spirits is staggering. £8 on every 70cl bottle is duty. So how do shops make money selling famous gross for £12.

 

[Archie_tect]

The M&S deal is now £12, you can still get a bargain, last one we bought would have been over £17

F-in-L always said, "If you spend enough, you can save a fortune".

It just makes you buy things that you otherwise wouldn't, so you end up paying £10/£12 on a meal deal when you might just cook something that cost £3 or £4 to make from scratch.

 

[oldwheels]

The tax on whisky and other spirits is staggering. £8 on every 70cl bottle is duty. So how do shops make money selling famous gross for £12.

They make any profit on the first part of the order then the rest goes as a loss leader. As you say the profit on the cheaper whisky is minimal.