A big new player coming in Cycling ?

[Pale Rider]

The cycling market is relatively tiny, and I see no evidence of it increasing.

Nearly every adult and child in this country owns some casual clothing.

How many own bikes? Look on the roads and trails for the answer.

That's why Nike make clothing, not bikes.

 

[marzjennings]

Giant isn't a bad size by sporting good company standards...(though only about 6% the size of Nike revenue)

By 2014, Giant had sales in over 50 countries, in over 12,000 [4] retail stores. In 2007, its global sales surpassed 5 million bicycles and US$820 million in global revenue, and by 2012 it had reached 6.3 million bicycles and revenue of US$1.8 billion.[1]

Nike did try to branch out into cycling gear, but found the market too small for their interests.

 

[Levo-Lon]

Quote from Phill Mickleson, 'Tiger plays really well for someone who uses crap golf clubs" nike...

Think the frame buider mass mrkt is pretty much sewn up id think, nike would find it hard to dominate so I Hope they stick with clothing and tat.

some good small frame builders and exclusivity appeals to many

 

[Globalti]

I think the OP is confusing big brands with visible brands. Adidas, Nike etc spend massive amounts on advertising and are some of the best-known brands in the world beccause everybody can own something by them.

Only a very tiny minority of the world's population has enough disposable income to blow a month or two worth of salary on a bicycle so why would those mass-market brands want to waste money on something that is unattainable to 99% of the world?

 

[screenman]

Or sell to the masses and live with the upper classes, is a line I once read.

My business is almost a reverse of that.

 

[nickyboy]

I think the OP is confusing big brands with visible brands. Adidas, Nike etc spend massive amounts on advertising and are some of the best-known brands in the world beccause everybody can own something by them.

Only a very tiny minority of the world's population has enough disposable income to blow a month or two worth of salary on a bicycle so why would those mass-market brands want to waste money on something that is unattainable to 99% of the world?

Fair point. But why did Nike get into making, marketing and selling golf clubs? That is the parallel I'm seeking to draw. Set of clubs are similar price to a bike. Similar type of customer.

Maybe they see clubs as a leader to establish a "Nike Golf" brand on which to sell their golf clothing. Or maybe the market for cycling clothing is too small compared to golfing clothing so it's not worth establishing a Nike Cycling brand. After all, you can wear a Nike Golf polo shirt down the pub......

 

[Butty1972]

Quote from Phill Mickleson, 'Tiger plays really well for someone who uses crap golf clubs" nike...

As a golfer as well as cyclist, and someone who followed Tiger's career very closely, do not make the mistake in thinking Tiger played with actual Nike clubs. They were hand made, by a specialist, rumoured to be exact replicas of his favourite Mizuno blades, then had a Nike badge stuck on them for marketing purposes.
If you want to play with the same clubs as he did, think high end Mizuno. I think Phil would have known that, I imagine he is in the same position :-)

 

[deptfordmarmoset]

Fair point. But why did Nike get into making, marketing and selling golf clubs? That is the parallel I'm seeking to draw. Set of clubs are similar price to a bike. Similar type of customer.

Maybe they see clubs as a leader to establish a "Nike Golf" brand on which to sell their golf clothing. Or maybe the market for cycling clothing is too small compared to golfing clothing so it's not worth establishing a Nike Cycling brand. After all, you can wear a Nike Golf polo shirt down the pub......

Some of this might be down to perceived weaknesses in the existing golf market when Nike decided to enter. Not that I know anything about golf, then or now.

 

[Red17]

The cycling market seems to be expanding quickly but no really big player has jumped in. So how long before someone like Adidas starts doing (and doing really well) bikes?

Too much brand snobbery in cycling for people to buy a mass market bike - nearest is probably Carrera from Halfords - I think they are decent bikes but they always seem to get slated.

 

[Archie_tect]

Too much brand snobbery in cycling for people to buy a mass market bike - nearest is probably Carrera from Halfords - I think they are decent bikes but they always seem to get slated.

[Subconscious] brand snobbery is a big factor in the eye of the beholder... why else would brand marketing exist?

 

[Sittingduck]

Carrera normally get good feedback on this forum...?

 

[Levo-Lon]

As a golfer as well as cyclist, and someone who followed Tiger's career very closely, do not make the mistake in thinking Tiger played with actual Nike clubs. They were hand made, by a specialist, rumoured to be exact replicas of his favourite Mizuno blades, then had a Nike badge stuck on them for marketing purposes.
If you want to play with the same clubs as he did, think high end Mizuno. I think Phil would have known that, I imagine he is in the same position :-)

I know
but thats the con of nike brand etc All for sales
I used mizuno taylor made and ping

 

[jarlrmai]

My hybrid commuter is a Carrera.

 

[cyberknight]

Don't you dare mention Golf in a cycling forum......

Enough argyle at garmin /cannondale without anymore

 

[400bhp]

Fair point. But why did Nike get into making, marketing and selling golf clubs? That is the parallel I'm seeking to draw. Set of clubs are similar price to a bike. Similar type of customer.

Maybe they see clubs as a leader to establish a "Nike Golf" brand on which to sell their golf clothing. Or maybe the market for cycling clothing is too small compared to golfing clothing so it's not worth establishing a Nike Cycling brand. After all, you can wear a Nike Golf polo shirt down the pub......

It's probably as fickle as the top brass at Nike playing golf so it was a bit of a vanity project.