Are these the same wheels?

[jpembroke]

http://www.wiggle.co.uk/p/cycle/7/Pro_Lite_Stelvio_Alloy_Clincher_Road_Bike_Wheelset/5360042936/

and

http://www.planet-x-warehouse.co.uk/acatalog/info_WPPXMODELBC.html

they do seem very similar (apart from the £100 difference in price)

 

[accountantpete]

The planet x wheels have "planet x" hubs and unnamed rims. So much stuff is re-badged these days you don't know what you are buying!