Unfortunately, physics disagrees most vehemently with GCN, who are not exactly famed for their scientific method. "This isn't a very scientific test, but..." - no buts matey, it's simply not a scientific test, full stop.
For my own part, upgraded wheels have made me a touch quicker, a 1 to 1.5 mph improvement on average speed over a medium distance ride of 30-50 miles. Hardly huge, but to a competitive ride, which I am not, marginal gains here and there soon add up to big gains. Put the old ones back on and the numbers revert to their previous level, so there's no doubt that is attributable to the wheels.
Perhaps more importantly, but less empirically, is the improvement in feel. They feel flightier, the bike feels as if it accelerates faster, the steering feels sharper and quicker as it has less in the way of gyroscopic forces. Whether in reality that translates to anything meaningful is questionable, but in terms of feel, and therefore enjoyment, they were worth every penny. They simply feel delightful, and for me personally that made 400 sheets dropped on DT Swiss wheels worth every penny.