Kell
Veteran
Kind of a strange collab, but I like it.
https://www.globalcyclingnetwork.co...ab-bringing-new-energy-to-iconic-folding-bike
https://www.globalcyclingnetwork.co...ab-bringing-new-energy-to-iconic-folding-bike
Skateboards and folding bikes, sure, makes sense.
a) New marketsI just meant that in the past, the collabs seem to be a little more … middle/upper classs.
Barbour. Bear Grylls, CHPT3, Liberty, Kenzo, Oliver Spencer.
Dunno, do they pay a price? Arguably both parties win as both get exposure in markets they otherwise might not have.I can understand the 'special edition' but agree with Kell and Cycleops that it's not really a 'fit' with scateboards. Presumably there is a price Brompton pay for the collaboration (maybe a percentage on sales) for applying a partner's brand to the product? Maybe I'm not their target market (I'm not), but surely fancy paint schemes without anyone else's brand attached would sell well if folk liked them? or a unique paint scheme of the owner's choice could add considerably to the sale price!
Perhaps actually most Brompton customers are people in their 40s, 50s and 60s.
I supposed it.Are they?
Obviously the range of "my" sample of Brompton customers was unrepresentative for the current situation.The Quantic School of Business did a study recently of Brompton and found the average age of a Brompton owner had fallen from 50+ to under 40.