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Car ads

Discussion in 'Commuting' started by HJ, 2 Aug 2007.

  1. HJ

    HJ Cycling in Scotland

    Location:
    Auld Reekie
    There is a lot of purely selfish behaviour by drivers out there, personally I blame the car companies, have you noticed how is car ads there is never any other traffic on the roads and Ford are even running an ad campaign with the strap line "Own the road again"!! People are constantly being bombarded with the idea that to drive a car is to be superior to all other road users.

    I have just as much right to use the road to get to work as anyone in a car, it is just that the bike companies don't have the same advertising budgets.
     
  2. snorri

    snorri Legendary Member

    I have not seen this Ford ad, but you could write to them, and to the Advertising Standards Agency.
    Almost all of us are targets for car advertising, so the maufacturers should be grateful to you for pointing out that certain sections of society will tend towards manufacturers whose advertising shows a more responsible attitude to other road users.

    http://www.asa.org.uk/asa/

    http://www.ford.co.uk/ie/legal/gen_contact/contact/-/-/-/-

    No use ranting on here, get writing man!!!

    :rolleyes:
     
  3. domd1979

    domd1979 New Member

    Location:
    Staffordshire
    Similar for bus and rail operators who don't have that sort of advertising dosh either.

    The strap line that irritates me is the Nissan Navara "it gets respect". Er, no it doesn't.

     
  4. Keith Oates

    Keith Oates Janner

    Do people actually read car ads!!!!!!!!!!!!!!!!!!!!!!!!!!
     
  5. Arch

    Arch Married to Night Train

    Location:
    York, UK

    Not really, but on TV, they just niggle into the brain...

    Yeah, that Nissan one - all I can think is "No, it gets you a reputation as a tosser...."

    I was thinking about bike advertising, a while back. I know a big TV campaign is mindblowingly expensive, but I can't believe a company like Giant couldn't manage the odd ad, on TV or in the press. It's not as if bike advertising can't be creative - look at the variety of ad styles in any bike magazine.

    I guess there are two markets - cyclists, people like us, who know that there are different brands, and that some are better than others, to who,m the message is "You want THIS bike", and the masses, who can just about recognise a bike if it has two wheels - the message to them being "Hey you want A bike!". Maybe if those masses had some idea that the bike market is as (more?) varied and full of kit-snobbery and cliques as the car market, they take more notice of it..?


    I suppose the issue is the amount of profit on the business generated - a car company not only has a huge budget, but gets a hefty profit on each car? Whereas the whole scale is smaller for bikes.

    If ICE had a TV advert... Theme from The Italian Job, trikes in red, white and blue, bombing and weaving (safely!) through the British countryside, villages etc...:blush:

    City bikes or fixies? Starsky and Hutch type theme, lots of (legal!) shortcuts and traffic beating - maybe the odd alley with litter blowing about... :rolleyes:

    Roadbikes: well, speed, we all know it attracts the ladies right? Lots of carefully crafted slow-mo shots of guys walking to their bikes, top-gun style, and glamorous blondes... with sudden cut to highspeed swooping past the camera and uptempo music...

    Leisure type hybrids/MTBs: gentle pootling impossible-advertising-family with picnic and cartoon wildlife cavorting...
     
  6. goo_mason

    goo_mason Champion barbed-wire hurdler

    Location:
    Leith, Edinburgh

    Not really, but on TV, they just niggle into the brain...

    Yeah, that Nissan one - all I can think is "No, it gets you a reputation as a tosser...."

    I was thinking about bike advertising, a while back. I know a big TV campaign is mindblowingly expensive, but I can't believe a company like Giant couldn't manage the odd ad, on TV or in the press. It's not as if bike advertising can't be creative - look at the variety of ad styles in any bike magazine.

    I guess there are two markets - cyclists, people like us, who know that there are different brands, and that some are better than others, to who,m the message is "You want THIS bike", and the masses, who can just about recognise a bike if it has two wheels - the message to them being "Hey you want A bike!". Maybe if those masses had some idea that the bike market is as (more?) varied and full of kit-snobbery and cliques as the car market, they take more notice of it..?


    I suppose the issue is the amount of profit on the business generated - a car company not only has a huge budget, but gets a hefty profit on each car? Whereas the whole scale is smaller for bikes.

    If ICE had a TV advert... Theme from The Italian Job, trikes in red, white and blue, bombing and weaving (safely!) through the British countryside, villages etc...:blush:

    City bikes or fixies? Starsky and Hutch type theme, lots of (legal!) shortcuts and traffic beating - maybe the odd alley with litter blowing about... :rolleyes:

    Roadbikes: well, speed, we all know it attracts the ladies right? Lots of carefully crafted slow-mo shots of guys walking to their bikes, top-gun style, and glamorous blondes... with sudden cut to highspeed swooping past the camera and uptempo music...

    Leisure type hybrids/MTBs: gentle pootling impossible-advertising-family with picnic and cartoon wildlife cavorting...[/QUOTE]

    Choppers with 70s porn music :biggrin::biggrin::biggrin:
     
  7. trustysteed

    trustysteed Guest

    even worse, some people clearly take them seriously, apparently.
     
  8. Tynan

    Tynan Veteran

    Location:
    e4
    car ads are rubbish

    daddy cool being my favourite where the kids think someone else's dad is better than their dads because the other dad has the whatever car

    or the one where the bloke drives into his front room and stays in the car to watch tv because the car is more comfortable than his front room

    ads become most absurd when there's no difference between the competing products
     
  9. fossyant

    fossyant Ride It Like You Stole It!

    Location:
    South Manchester
    Some people are like that - their cars are better than their house..... what's going on ?
     
  10. frog

    frog Guest

    Wrote to the ASA last year about a similiar ad which gave the impression that the driver 'owned the road'. Got a reply back saying they disagreed so it went nowhere.

    Perhaps it just needs more of us to complain?
     
  11. asterix

    asterix Comrade Member

    Location:
    Limoges or York
    I only remember one car ad. The one with the Berlin soundtrack 'Takes your breath away':sad:. I know, sad..
     
  12. beanzontoast

    beanzontoast Veteran

    Location:
    South of The Peaks
    Car ads of the present decade are a strange indicator of society.

    Would be fascinating to know how historians / society will regard these adverts looking back at them 100 years from now, given the mess the world may well be in by then unless things change.
     
  13. OP
    OP
    HJ

    HJ Cycling in Scotland

    Location:
    Auld Reekie
    With the sugarcane fields bursting into flames... um wasn't that about 20 years ago?
     
  14. asterix

    asterix Comrade Member

    Location:
    Limoges or York
    With the sugarcane fields bursting into flames... um wasn't that about 20 years ago?[/QUOTE]

    Yes, that's the last one I really noticed.
     
  15. JamesAC

    JamesAC Senior Member

    Location:
    London
    I hate the car adverts that feature "climate control" - every car actually has this feature -- the ignition key - switch it off!!!:rolleyes::biggrin: