Car ads

[HJ]

There is a lot of purely selfish behaviour by drivers out there, personally I blame the car companies, have you noticed how is car ads there is never any other traffic on the roads and Ford are even running an ad campaign with the strap line "Own the road again"!! People are constantly being bombarded with the idea that to drive a car is to be superior to all other road users.

I have just as much right to use the road to get to work as anyone in a car, it is just that the bike companies don't have the same advertising budgets.

 

[snorri]

I have not seen this Ford ad, but you could write to them, and to the Advertising Standards Agency.
Almost all of us are targets for car advertising, so the maufacturers should be grateful to you for pointing out that certain sections of society will tend towards manufacturers whose advertising shows a more responsible attitude to other road users.

http://www.asa.org.uk/asa/

http://www.ford.co.uk/ie/legal/gen_contact/contact/-/-/-/-

No use ranting on here, get writing man!!!

 

[domd1979]

Similar for bus and rail operators who don't have that sort of advertising dosh either.

The strap line that irritates me is the Nissan Navara "it gets respect". Er, no it doesn't.

There is a lot of purely selfish behaviour by drivers out there, personally I blame the car companies, have you noticed how is car ads there is never any other traffic on the roads and Ford are even running an ad campaign with the strap line "Own the road again"!! People are constantly being bombarded with the idea that to drive a car is to be superior to all other road users.

I have just as much right to use the road to get to work as anyone in a car, it is just that the bike companies don't have the same advertising budgets.

 

[Keith Oates]

Do people actually read car ads!!!!!!!!!!!!!!!!!!!!!!!!!!

 

[Arch]

Do people actually read car ads!!!!!!!!!!!!!!!!!!!!!!!!!!

Not really, but on TV, they just niggle into the brain...

Yeah, that Nissan one - all I can think is "No, it gets you a reputation as a tosser...."

I was thinking about bike advertising, a while back. I know a big TV campaign is mindblowingly expensive, but I can't believe a company like Giant couldn't manage the odd ad, on TV or in the press. It's not as if bike advertising can't be creative - look at the variety of ad styles in any bike magazine.

I guess there are two markets - cyclists, people like us, who know that there are different brands, and that some are better than others, to who,m the message is "You want THIS bike", and the masses, who can just about recognise a bike if it has two wheels - the message to them being "Hey you want A bike!". Maybe if those masses had some idea that the bike market is as (more?) varied and full of kit-snobbery and cliques as the car market, they take more notice of it..?


I suppose the issue is the amount of profit on the business generated - a car company not only has a huge budget, but gets a hefty profit on each car? Whereas the whole scale is smaller for bikes.

If ICE had a TV advert... Theme from The Italian Job, trikes in red, white and blue, bombing and weaving (safely!) through the British countryside, villages etc...

City bikes or fixies? Starsky and Hutch type theme, lots of (legal!) shortcuts and traffic beating - maybe the odd alley with litter blowing about...

Roadbikes: well, speed, we all know it attracts the ladies right? Lots of carefully crafted slow-mo shots of guys walking to their bikes, top-gun style, and glamorous blondes... with sudden cut to highspeed swooping past the camera and uptempo music...

Leisure type hybrids/MTBs: gentle pootling impossible-advertising-family with picnic and cartoon wildlife cavorting...

 

[goo_mason]

Do people actually read car ads!!!!!!!!!!!!!!!!!!!!!!!!!!

Not really, but on TV, they just niggle into the brain...

Yeah, that Nissan one - all I can think is "No, it gets you a reputation as a tosser...."

I was thinking about bike advertising, a while back. I know a big TV campaign is mindblowingly expensive, but I can't believe a company like Giant couldn't manage the odd ad, on TV or in the press. It's not as if bike advertising can't be creative - look at the variety of ad styles in any bike magazine.

I guess there are two markets - cyclists, people like us, who know that there are different brands, and that some are better than others, to who,m the message is "You want THIS bike", and the masses, who can just about recognise a bike if it has two wheels - the message to them being "Hey you want A bike!". Maybe if those masses had some idea that the bike market is as (more?) varied and full of kit-snobbery and cliques as the car market, they take more notice of it..?


I suppose the issue is the amount of profit on the business generated - a car company not only has a huge budget, but gets a hefty profit on each car? Whereas the whole scale is smaller for bikes.

If ICE had a TV advert... Theme from The Italian Job, trikes in red, white and blue, bombing and weaving (safely!) through the British countryside, villages etc...

City bikes or fixies? Starsky and Hutch type theme, lots of (legal!) shortcuts and traffic beating - maybe the odd alley with litter blowing about...

Roadbikes: well, speed, we all know it attracts the ladies right? Lots of carefully crafted slow-mo shots of guys walking to their bikes, top-gun style, and glamorous blondes... with sudden cut to highspeed swooping past the camera and uptempo music...

Leisure type hybrids/MTBs: gentle pootling impossible-advertising-family with picnic and cartoon wildlife cavorting...[/QUOTE]

Choppers with 70s porn music

 

[trustysteed]

Do people actually read car ads!!!!!!!!!!!!!!!!!!!!!!!!!!

even worse, some people clearly take them seriously, apparently.

 

[Tynan]

car ads are rubbish

daddy cool being my favourite where the kids think someone else's dad is better than their dads because the other dad has the whatever car

or the one where the bloke drives into his front room and stays in the car to watch tv because the car is more comfortable than his front room

ads become most absurd when there's no difference between the competing products

 

[fossyant]

Some people are like that - their cars are better than their house..... what's going on ?

 

[frog]

I have not seen this Ford ad, but you could write to them, and to the Advertising Standards Agency.

Wrote to the ASA last year about a similiar ad which gave the impression that the driver 'owned the road'. Got a reply back saying they disagreed so it went nowhere.

Perhaps it just needs more of us to complain?

 

[asterix]

I only remember one car ad. The one with the Berlin soundtrack 'Takes your breath away'. I know, sad..

 

[beanzontoast]

Car ads of the present decade are a strange indicator of society.

Would be fascinating to know how historians / society will regard these adverts looking back at them 100 years from now, given the mess the world may well be in by then unless things change.

 

[HJ]

I only remember one car ad. The one with the Berlin soundtrack 'Takes your breath away'. I know, sad..

With the sugarcane fields bursting into flames... um wasn't that about 20 years ago?

 

[asterix]

I only remember one car ad. The one with the Berlin soundtrack 'Takes your breath away'. I know, sad..

With the sugarcane fields bursting into flames... um wasn't that about 20 years ago?[/QUOTE]

Yes, that's the last one I really noticed.

 

[JamesAC]

I hate the car adverts that feature "climate control" - every car actually has this feature -- the ignition key - switch it off!!!