Car industry recognizing the popularity of mamil cycling

[Pat "5mph"]

As far as the OP's questions are concerned. I consider it to be the usual bollocks churned out by corporate marketing depts to try to sell a substandard product to a gullible public

Yes, but, in your opinion, could this ad campaign change the way cyclists are viewed by some drivers?

 

[Slioch]

Yes, but, in your opinion, could this ad campaign change the way cyclists are viewed by some drivers?

No, I don't believe so. The Mokka is a niche product to start with, and by then trying to link the desirability of this product to cyclists dilutes the buyer (or interest) base still further. For anybody who is outside of this target audience, then the nuances of the advertising will just wash over their heads.

 

[classic33]

Both adverts seem to say that a bike is second best, at best, and the car is superior.

 

[Gravity Aided]

I prefer the removable rack, rather hold the bike from the top, rather than from the bottom, and it gives Mrs. GA time to pause and look at General Motors auto ads whilst I do so. Then, when she has sufficiently armed herself with information as to why we need a larger or another car by that evening when I have replaced the bicycle on the back of the auto, I can sit there and say hmm as these arguments are presented. Meanwhile, I am considering a more convenient bicycle rack.
Or a Fiat.

 

[slowmotion]

It's just an advertising ploy. For years, car manufacturers have featured wankpanzers driving up to beaches, with the fit driver grabbing a surfboard in his wetsuit and diving off onto the surf, or launching him/herself off an impossibly steep mountain. Welcome to the 4x4 Sport 96.
Cycling is just the new line in boll#cks by which they attempt to sell a motoring dream that doesn't actually exist.

 

[Lonestar]

Both adverts seem to say that a bike is second best, at best, and the car is superior.

As per usual.

 

[Drago]

Its not even proper 4wd, so the whole marketing effort is an exercise in desperation as they attempt to divert attention from the vehicles substance towards its style, and then muddy the waters further with specious rubbish bout how cyclists would rather travel in the Poxhaul kack than ride perfectly good bike.

 

[oldroadman]

Vauxhall= GM car. Enough said. Personal preference for a car is something properly built that will do at least half a million km with proper servicing. Step forward, VW Passat (or similar Skoda, Seat, Audi). As for bikes, anything that's free used to be fine, now it's trade at best, Giant, Cube, almost any decent mid-range upwards velo is OK,

 

[Drago]

According to Warranty Direct, the most expensive warranty claims are on VW group vehicles.

Oh, look. The most reliable cars, as measured by a large company that lays to repair them. Not one VW group car in the top 10, and the bottom 10 rammed full of supposedly 'quality' German machinery...

http://www.reliabilityindex.com

The reality is rather different from the slick image these manufacturers promote, that a gullible media worships, and an even more gullible public falls for.

And of the manufacturers themselves, Vauxhall actually comes above VW and Audi, leaving only Skoda just pipping it. Even then that's a hollow victory as Ford, with probably little more kudos as a qualify product than Vauxhall, tops Sloda...

http://www.reliabilityindex.com/manufacturer

Remember, these rankings are derive from the frequency of breakdown , cost of repair and average time the vehicle is off the road. Unlike JD Power, which usually treats the VW Group fairly well, these rankings are based upon actual numbers, not peoples impressions or opinions. People buying the likes of VW Group or BMW because they perceive them as a quality product with above average reliability are simply deluding themselves.

 

[Slioch]

You don't see so many cars broken down on the hard shoulder of the motorway these days, but I am surprised that of the ones I do see, a disproportionately high proportion of them seem to be newish BMW's.

(There's no science in this - just my observation)

 

[classic33]

Vauxhall= GM car.

Thought Vauxhall = Opel

 

[Pat "5mph"]

Cycling is just the new line in boll#cks by which they attempt to sell a motoring dream that doesn't actually exist.

There is another implication to bike in cars: are bikes only supposed to be ridden in parks, off road or quiet country roads?
This morning I went to the open day of a new cycling/walking/climbing park, build on former wasteland with the Commonwealth legacy money.
All well and good, they are still building, the actual opening won't be until early 2016. Lots of activities for kids ... but, there is no safe way for the local kids to reach the venue, it is surrounded by busy roads.
Plenty of parking though, I did see several families unloading bikes from their capacious family cars.
There will eventually be a segregated path to it, at great expense, apparently just the feasibility report commissioned by our local active travel/ community wellbeing project costs in excess of 125,000 pounds.
The safe cycling way in for kids and beginner cyclist was clearly an afterthought: I spoke to the project manager, she was not aware of the problem!
To recap: let aside the specs of the car, do you all think the future (according to the motor industry customer, keeping in mind that cars is what mainly kills cyclist) will bring motorist being more patient/ alert to cyclist or will make things worse, as the mamil should really put his bike in his car, ride it to Mt Ventoux not in the city centre.
I am thinking advertising is a powerful tool, other car makers will jump on the band wagon of the cycle friendly car: better for us or worse?

 

[G3CWI]

Judging by the cyclist's legs in the photograph he really is a cyclist.

 

[summerdays]

All well and good, they are still building, the actual opening won't be until early 2016. Lots of activities for kids ... but, there is no safe way for the local kids to reach the venue, it is surrounded by busy roads.

I went to a meeting about a new facility for families and asked the same question about family suitable access to the area, and was met by a surprised expression.... Why isn't it one of the first things you think about after getting the site plans together, it should be how can people get here without using a car!

 

[Pat "5mph"]

Why isn't it one of the first things you think about after getting the site plans together, it should be how can people get here without using a car!

Exactly!
Bike in car good then, active travel a nonsense to drivers?
Does mamil cycle to work or merely take his Cube to the trails?
Is the car industry saying "on your bike, but don't impede cars".
Should we as cyclist be aware of/complain about this "vision" of cycling the car industry seems now to push to his consumers?
Is it good or bad news for utilitarian cycling?
@G3CWI the size of the model's legs are not relevant!