ChainReaction Spend&Save Bike Sale Con

[bpsmith]

Chain Reaction Cycles have what appears to be a massive discount code sale on the bikes presently.

The best deal being £600 off a £2,000 spend. That’s pretty darn good I hear you thinking.

Further investigation of one particular bike I toyed with buying before getting my Heliym SL shows that it’s not quite what it seems.

The De Rosa King XS was £3,499. It’s now £4,299 minus £600, therefore £200 more you can could have got it previously.

I know it’s busines, but how can a massive banner on the site suggest such a deal, only to actually create at more!?!

 

[PeteXXX]

Smoke and mirrors!!!

 

[Tin Pot]

Chain Reaction Cycles have what appears to be a massive discount code sale on the bikes presently.

The best deal being £600 off a £2,000 spend. That’s pretty darn good I hear you thinking.

Further investigation of one particular bike I toyed with buying before getting my Heliym SL shows that it’s not quite what it seems.

The De Rosa King XS was £3,499. It’s now £4,299 minus £600, therefore £200 more you can could have got it previously.

I know it’s busines, but how can a massive banner on the site suggest such a deal, only to actually create at more!?!

I believe that’s been illegal for some time.

 

[BianchiVirgin]

IMO Chain Reaction, being an NI company originally and now part of Wiggle, have slipped and are slowly going to the dogs. Whilst they weren't exactly wearing halos before, they were still fairly traditional in terms of such discounts. But alas no more. I'm slowly taking my business elsewhere.

 

[bpsmith]

I tend to use Merlin these days tbh.

 

[Crankarm]

Chain Reaction Cycles have what appears to be a massive discount code sale on the bikes presently.

The best deal being £600 off a £2,000 spend. That’s pretty darn good I hear you thinking.

Further investigation of one particular bike I toyed with buying before getting my Heliym SL shows that it’s not quite what it seems.

The De Rosa King XS was £3,499. It’s now £4,299 minus £600, therefore £200 more you can could have got it previously.

I know it’s busines, but how can a massive banner on the site suggest such a deal, only to actually create at more!?!

Doesn't make sense.

 

[SkipdiverJohn]

It's designed to catch out muppets who only look at the headline discount and not the underlying VFM of the product. The supermarkets do this on their bogus "special offers" day in day out. Crank the price up artificially, then offer a juicy "discount" Why is anyone surprised at it? A crap price is a crap price, and a good price is a good price, irrespective of how much "discount" you are being offered.

 

[Lozz360]

The Advertising Standards Association rules say that a retailer has to offer an item at the reference price (£4,299 in this case) for a longer period than the “sale” price period. Otherwise it is deemed misleading advertising. A complaint to the ASA is probably necessary.

 

[bpsmith]

It's designed to catch out muppets who only look at the headline discount and not the underlying VFM of the product. The supermarkets do this on their bogus "special offers" day in day out. Crank the price up artificially, then offer a juicy "discount" Why is anyone surprised at it? A crap price is a crap price, and a good price is a good price, irrespective of how much "discount" you are being offered.

That’s exactly my point in my first post. Point being that you should shop around before purchasing and get to know the regular pricing structure.

Never buy the mid level products in the supermarket either. Bottom shelf multiples of the same product are always cheaper than the BOGIF offers above it.

 

[confusedcyclist]

Fools and their money! The good news is, once you get bitten you get twice as shy . I always do my homework on high value goods. I even keep a mental note of the cost on our household's most common groceries per unit or 100g, etc. That way I can tell when merchants are price gouging. If you memory isn't that good you can make a quick note of your common purchases and their prices, or if you buy online, check your purchase history.

Services like camelcamelcamel help you check price history of items online for amazon and setup low price alerts for goods, I'm not aware of anything equivalent for bicycles/parts websites, but maybe there is something out there. Failing that, there's the pen and paper/notepad app method.

 

[SkipdiverJohn]

+

Never buy the mid level products in the supermarket either. Bottom shelf multiples of the same product are always cheaper than the BOGIF offers above it.

The biggest profits are made where the eyes fall first and the hands can reach easily. They've honed product placement on the shelf over decades to sell the highest-margin items in the largest volumes. The best bargains are generally placed very low down and very high up.

 

[bpsmith]

+


The biggest profits are made where the eyes fall first and the hands can reach easily. They've honed product placement on the shelf over decades to sell the highest-margin items in the largest volumes. The best bargains are generally placed very low down and very high up.

Yup. As I posted.

They also guide you in an orderly fashion around the store to garner additional purchases.

 

[confusedcyclist]

Yup. As I posted.

They also guide you in an orderly fashion around the store to garner additional purchases.

To which the solution is a pre-prepared shopping list.

But how does that make me a better cyclist.

 

[bpsmith]

To which the solution is a pre-prepared shopping list.

But how does that make me a better cyclist.

In the same way that being sarcastic on a forum does.

 

[Sixmile]

Perhaps it's just me, but I think since Wiggle took over CRC, the bargains have been much harder to come by on their site.